My latest piece, over at tech influencer Women 2.0….
The (Smart) Person’s Guide to Giving Better Gifts:
Sure, it’s the thought that counts, but “empathy” remains the name of the game. The average gift is like a free sample at Costco; they’re good, we’ll accept them, but they leave us wanting more.
Be a value-add to the lives of people you care about and you’ll reap a ten-fold benefit in your career and social life.
Give it a read if you’re tired of friends and family “misplacing” your gifts.