Reading Time: 10 minutes


“No” Doesn’t Always Mean No

“No” Doesn’t Always Mean No:

Strategies for Influencing Behavior and Winning Cooperation

Author: Kene Erike

Description: More sales. Stronger relationships. More confidence.

Format: Buy the PDF, get three additional formats for FREE

Page Count: varies by device

File Size: 743 KB

Buy The Digital Version


Buy The Paperback


Buy The Audiobook


Contact me for bulk orders or signed copies of the book.

“I want to be confident.”

“I want to make more money.”

“I want to talk to her, but I don’t know what to say.”

“Why don’t they respect me?”

More sales. Stronger relationships. More confidence.

We’ve all got hopes and needs.

Maybe it’s avoiding the regret of missed opportunities after not having the courage to talk to an attractive member of the opposite sex.

Or maybe you want to learn how to read body language, so you can tell whether she’s just being friendly or actually likes you, reducing the risk of potential embarrassment.

Maybe it’s creating business strategies that enhance client retention and generate sales—putting more money in your pocket.

It could be learning how to build stronger relationships with the people around—allowing you to be yourself and attract the people that like you for you.

For students, managers, and co-workers, it could be better brainstorming strategies for group project sessions that encourage everyone to contribute equally, instead of not pulling their weight and letting other group members—(read: you)—carry the load.

When you understand “why” people do what they do, success is that much easier.

When you understand “why” people do what they do, success is that much easier.

“No” Doesn’t Always Mean No is a guide to understanding how everyday people think, act, and make decisions. You’ll learn strategies for growing a business, enhancing social intelligence, and boosting workplace performance.

Everybody likes confidence.

Good leaders ooze it and we all flock to it.

You can fake it for short periods of time, but that never lasts. You want confidence to be as natural as waking up in the morning—you don’t have to think about it; it just happens.

Confidence goes hand-in-hand with effective leadership. It isn’t “talking a good game” or being the loudest person in the room; introversion and confidence are not mutually-exclusive.

Confidence is the self-assurance that you’ve become someone that can be themselves and know that people will still be drawn to you. It’s a by-product of developing the skills and attributes that people want.

So, how do we build confidence?

We identify the skills most crucial to success for our goals and master them.

Mastery = higher self-esteem = more confidence.

For NFL Quarterbacks, coaches want players with the arm strength 
and accuracy to deliver passes while staring down a defense. Accordingly, prospective quarterbacks practice drills that develop these abilities.

It’s much easier to develop authentic confidence when you are armed with the
 right information.

“No” Doesn’t Always Mean No” provides the framework for building confidence at the office, the bar, and other venues where social skills are critical. You’ll learn how to overcome shyness and create your own solutions to problems with social interaction.

Mastery = higher self-esteem = more confidence.

For NFL Quarterbacks, coaches want players with the arm strength and accuracy to deliver passes while staring down a defense. Accordingly, prospective quarterbacks practice drills that develop these abilities.

It’s much easier to develop authentic confidence when you are armed with the right information.

“No” Doesn’t Always Mean No” provides the framework for building confidence at the office, the bar, and other venues where social skills are critical. You’ll learn how to overcome shyness and create your own solutions to problems with social interaction

We sell every day.

When most people think of “sales”, they think of someone going to door-to-door selling steak knives or some huckster trying to recruit people into a pyramid scheme.

“Sales” is much broader than that.

Sales is encouraging others to accept an idea.

“Sales” is……

  • a law office or advertising agency demonstrating their expertise to win new business.
  • growing church membership or fundraising for a non-profit.
  • a parent trying to get their kids to listen to them (and kids bargaining for later curfews and more freedom).
  • what you do to impress employers during a job interview.
  • finding the love of your life and getting married.

Without sales, nothing gets done.

Life is a series of negotiations. We are always selling.

Sales is the lifeblood of everything we do. It’s how you make the money to give your family the life they deserve, find the careers you love (instead of jobs that just “pay the bills”), and convince people to work with and commit to you.

Let’s peek inside the report:

Author’s Note



Section One: The Top Four Reasons You Fail to Get the Sale

Section Two: Seven Principles of Influence and the Formula for Changing Behavior

Section Three: Cognitive Functions of the Influence Process

Section Four: Intelligent Business Practices

Section Five: Managing Your Social Network

Section Six: More Strategies for Influencing People and Growing Your Business

Final Words

Sources and Further Reading


At its core, persuasion is about the nuances of human psychology. It’s an appreciation of the common biases and cognitive processes present in the human psyche. The same psyche that determines our
everyday choices–choices that can make (or break) your business or organization.

This book is not just for sales professionals and businesspeople; it is a valuable addition to any library. Life is a continuous series of negotiations and challenges. A basic understanding of the principles of influence is an asset that no one should be

In this book, you will learn:

*The twelve desires that control how we think, act, and make decisions

*Why “no” doesn’t always mean “no” and how to overcome initial resistance

*How to make friends just by “showing up” *The formula for changing human behavior

*The fool–proof strategy charities use to solicit donations (you can use it, too)

*The four biggest reasons you fail to make the sale

*The single most important word for effective professional and social networking

*How to generate business using Behavioral Economics

*Three things you’re not doing that may cost you that dream job

And much, much more.

How Do I Stop Being Shy?

Ace Your Next Job Interview

Stop Costing Yourself Money: Skilled Negotiation

Is She Interested?: How To Read Female Body Language

Whether you’re looking to make more money, meet and attract the right people, or lead a team, “No” Doesn’t Always Mean No will teach you how to do it better.

” ‘Sales’ means far more than actually selling goods or services; it means making your points with people in life in general. This is a very well-written book. The phraseology is good and flowing, it makes its points well and is a pleasure to read.”

–Alan E. Kligerman, CEO, AkPharma Inc.

“The field of social psychology offers all sorts of useful information for managers, negotiators, parents, educators, and anyone (all of us, really) who deals with other people. Kene Erike has distilled quite a bit of this information in a clear and succinct summary that readers from many walks of life will find helpful-and enjoyable to boot.”

–Thomas Gilovich, professor of psychology at Cornell University and co-author of Why Smart People Make Big Money Mistakes and How to Correct Them

“The information in this compelling book instantly helped me become more competitive in my sector. Identifying and embracing emerging opportunities in the IT industry is the name of the game. The data in this book can be applied across many industries; Kene clearly gets it.”

–Antoine Sylvia, IT Architect, IBM

“With all the game-playing and misinformation surrounding the dating game, finding love is hard enough. I’ve been setting up singles for years and know what it takes to find—and keep—love in the 21st century. Communication and shared commitment between partners are the biggest keys to lasting relationships. Half the battle is identifying the people most interested in you; the other half, putting your best “relationship” foot forward. “‘No’ Doesn’t Always Mean No” provides great assistance on both fronts.

Kene’s book explores the business game as well.

As the principal and founder of my own matchmaking and professional development agency, I understand how difficult it is to establish—and grow—a business. Soft skills are critical if you want to get anywhere. “‘No’ Doesn’t Always Mean No” is a thought-provoking read, invaluable for sharpening the skills you already have and developing a few new ones.”

–Paul Carrick Brunson, Matchmaker, Author of It’s Complicated: A Modern Guide to Finding and Keeping Love, and Oprah Winfrey Network Contributor

“If you look around, there are an abundance of resources that will offer to assist in learning how to sell. Some are good; many however are not. There’s another one to add to the list now: No Doesn’t Always Mean No by Kene Erike. Not only does he cover sales, but also how to network, why finding a niche is the best business strategy, negotiating your offer, and how to build client relationships from the beginning as well as laying the groundwork for future interactions and business. I highly recommend it to anyone looking for help in growing their business or brushing up on their sales skills.”

Chris Horner, Photographer,

Click for full review

“Kene Erike believes life is “a continuous series of negotiations and challenges.” In this book he explains sixteen desires that motivate behavior, especially purchasing behavior. He also deals with how to transform a negative response into a positive one. He goes into detail about the psychology of spending and explains how to remember someone’s name easily. Then there is a section on male and female body language. This book will work for you if you are trying to make a sale and will also work for you if you want to ward off someone who is pushing a sale on you. This book gives information on the psychology of a sale. I learned some valuable things and I think you will too.”

The Rebecca Review, Top 50 Reviewer on

“I found the book to be an excellent read! I learned so much about myself as a consumer. The book inspired me to look into selling a product.”

Ada Anosike

“This is a great book. It offers ways to view your situation and try to help move your self to the next level. I recommend it to any one trying to look for their next step.”

Patrick Barnes, Veterinarian

“A solid guide on how to influence human behavior; could be expanded into a textbook.”

Marc Branche, Medical Student

“”No doesn’t always mean no: strategies for influencing behavior and winning cooperation” challenges its readers to view their businesses and personal interactions differently. Mr. Erike applies social psychology to teach his readers to improve their lives in a number of areas including :negotiation techniques, decreasing social anxieties, and conducting effective job interviews. If you are trying to improve your interpersonal skills, try this book.”

C. Doris Okafor, Attorney

“A great conveyance to assist anyone who requires some insight into themselves and what’s the best to advance his influence, career choice, focus in exploring opportunities for career choice et al.”

Helen Hazan-Cohen, LCSW

“This book provides the reader with a lot interesting perspective to how enhance communication and interaction with individuals, employees and businesses. This book is extremely user friendly and provides great suggestions that you would normally find in numerous sources but it is all condensed in this nicely packaged book. Must read!!!!!!!!!.”

Kenneth Nwosu, Physical Therapist

“The author’s stories and examples illustrate his points with such clarity that once the points are observed they seem like common sense.

The book has the three qualities I look for in a book of its genre – 1. it is short, 2. it has a lot of good content, and, most importantly, 3. it is entertaining. I would recommend it.”

Dupe A.

“I found the book to be well written, concise and extremely informative. The author did an awesome job of laying out the directives in the book in an easy to follow format with headers and bold print. The Practical Application section really drove in the points that were being made and allowed readers to go thru a real life scenario in their head.

I am thankful for a book such as this.”

Ogo Anosike

“The title of this description states exactly how I feel about this book.

This might be one of the best “Self-Help” books I’ve read (and I’ve read a lot of them). The concepts, and explanations of the concepts, found within this book can and will be useful to ANYONE who reads and applies them to their life. Definitely one of the best books I owned, and incredibly easy to read.

Well done Mr. Kene Erike!”

K. Clark

“Here is what I liked about the book: it is applicable to most people’s lives – not just the corporate environment. As a daycare provider, I have to sell myself to parents. As an evangelist I have to sell the gospel to complete strangers, from all ages and backgrounds. The section on remembering names is so true. I learned this years ago and still use the same simple methods today, with the same successful results.”

K. Miller, Minister, Living Word Christian Center, Minnesota

“Kene’s book takes a number of psychological issues that are well known to experienced sales people, managers, and other leaders and distills them down so that the average person can understand them. Understanding that No doesn’t necessarily mean No is a bit of cliche in American culture, but Kene breaks down the truths behind the cliche. People don’t always know what they want. Understanding this concept is key, and Kene’s book helps with that.”

Cory Huff, Consultant and Entrepreneur,

“Intending to only read a few pages of the report, I found I could not put it down. After struggling for years with remembering names, I came across a passage in the report that illustrated the use of devices and visual association to aid memory.

I would highly recommend this report and many of the techniques therein.”

Uche O., Foreign Exchange Trader


Nope. Not even close.

The title underscores the importance of persistence and creativity, finding a way to solve problems.

There’s a scientific basis for the phrase as well (which I explain in the book):

Decisions we make represent decisions in that moment in time—not forever.

We may change our mind when faced with new information or our preferences change. For example, maybe you hated orange juice with pulp when you were a kid, but now, you won’t touch a glass of OJ unless it’s got pulp in it.

In this sense, “no” really doesn’t always mean no.

A controversial book title captures attention as well, and that has some value.

You make the purchase for the same reason people eat at restaurants instead of at home…

You want the joy of the experience without the hassle of doing the prep work yourself.

Smart people understand the importance of paying for value.

They understand that life is short and there’s an opportunity cost to frivolous activity: instead of doing what you love to do, you’re wasting hours on something else.

You’ve got one life to live. Why pinch pennies instead of finding more productive uses of your time?

You’ve probably already spent a ton of time searching the internet for solutions to your problems, wading through contradictory, useless information. How many hours are you willing to waste scanning the web? Isn’t your time worth more than that?

Even Al Gore knows how fruitless certain online searches can be.

And he invented the internet.

But hey! It’s free, right?

You get what you pay for.

Time is money.

You’re not just buying a book: You’re buying peace of mind and the freedom to do something else besides spinning your wheels on the internet.

And you can always shoot me an email if you have a question.

It’s a no-brainer.

Purchasing Options

Buy The Digital Report


Buy The Paperback


Buy The Audiobook


When you purchase the digital report (.PDF), I will throw in three additional popular digital formats for FREE.

More formats = better readability and convenience.


You’ll receive four (4) different formats of the report:

PDF: Computers, Apple devices, some mobile devices, some e-readers .EPUB: Apple devices, e-readers (Sony, Nook, etc.), Blackberry, most mobile devices

MOBI: Amazon Kindle

PDB: Blackberry, PDAs


That’s four products for the price of one. Instructions on how to read the report on an Apple iPad and Kindle are included as well.


When you purchase the digital report, I’ll throw in a special bonus item for FREE.

Distilled from empirical evidence and featuring real-world applications, “No” Doesn’t Always Mean No unveils the principles behind uncommon success.