Reading Time: < 1 minute“All publicity is good publicity.” A long-standing cliche, but it’s simply not true. If you are vying for a spot on a reality show or running a business where any mention in the public eye spreads the word about your business, then any notoriety is beneficial. However, if your business or organization is predicated on […]
All Publicity is NOT Good Publicity Read More »
Reading Time: 2 minutesOne important phenomenon evident in every society is the Tragedy of The Commons: Individuals pursuing their own self-interest will completely diminish a common good over time, unless behavior is regulated.
“What’s Mine is Mine;What’s Yours is on the Table”: Tragedy Of The Commons Read More »
Reading Time: 2 minutesPart 1 can be found here: http://justtaptheglass.com/post/5243538298/contracts-and-interviews-part1 What words and phrases should we use when interviewing or creating a proposal? Framing Effects: Small changes in the description of a proposal or question can greatly influence human decision making. If you can’t talk to a member of the organization beforehand, the due diligence performed while creating
Reading Time: < 1 minutePresenting a case study of a client’s organization is a fantastic strategy for winning business. Find a recent problem or area of need for the company and demonstrate how you would solve it. You don’t have to create a ten-page report filled with pie charts and diagrams. All you have to do is provide a