Good Friends, Good Times and Good Business: The Propinquity Effect

If you study some of your long lasting friendships forged during college, you may notice that some of your friends lived in or around your dorms on campus. We form friendships with the people we encounter on a frequent basis. Psychologists call this the “Propinquity Effect”. In college, you cannot help but constantly run into …

Good Friends, Good Times and Good Business: The Propinquity Effect Read More »