framing effects

Begin With The End in Mind: Facebook, Instagram, and Violating Expectations

  Read a fascinating article earlier this month: Go to any VFW hall, even today, and you’ll get the same story: During World War II, the Red Cross had comfort stations for soldiers overseas, with free coffee and free doughnuts. Then, in 1942, the Red Cross started charging for the doughnuts. Soldiers have held a …

Begin With The End in Mind: Facebook, Instagram, and Violating Expectations Read More »

Ace Your Job Interview and Land That Business Contract: Case Studies, Framing Effects, and Referrals (Part 2)

Part 1 can be found here: https://justtaptheglass.com/post/5243538298/contracts-and-interviews-part1 What words and phrases should we use when interviewing or creating a proposal? Framing Effects: Small changes in the description of a proposal or question can greatly influence human decision making. If you can’t talk to a member of the organization beforehand, the due diligence performed while creating …

Ace Your Job Interview and Land That Business Contract: Case Studies, Framing Effects, and Referrals (Part 2) Read More »

Ace Your Job Interview and Land That Business Contract: Case Studies, Framing Effects, and Referrals (Part 1)

Presenting a case study of a client’s organization is a fantastic strategy for winning business. Find a recent problem or area of need for the company and demonstrate how you would solve it. You don’t have to create a ten-page report filled with pie charts and diagrams. All you have to do is provide a …

Ace Your Job Interview and Land That Business Contract: Case Studies, Framing Effects, and Referrals (Part 1) Read More »